The author ponders over why women entrepreneurs are underrepresented in businesses that cater to technology and instead, seem to be drawn to the "softer" businesses.
Um, yeah so? I fail to see how this is viewed as problematic.
Apparently these "soft" businesses such as fashion, accessories, cosmetics and the like are less legitimized, in the eyes of society, says the author. To be fair, she points out that women bring a lot to the intellectual table and she references a piece in the Harvard Business Review that indicates women are the key to success in business in general.
The issue I have is not so much that women are less likely to be involved in running "hard core" businesses, but rather, somehow, women who decide to pursue their own business in a "feminine" niche are less respected.
Who decided that? Is it true?
As a female entrepreneur, have you ever felt that you are viewed as "less than" because of your gender or choice of industry?
Sound off below!
"Success is liking yourself, liking what you do, and liking how you do it." – Maya Angelou